Purchasers of 'green' products and services - whether individual or commercial - are becoming increasingly sceptical of green marketing claims. Governments are scrutinizing 'green' claims and tightening standards. Many 'green' marketers fail in their efforts because they:

• Don't understand the certification standards that verify 'sustainability', and establish credibility with their target customers

• They focus their value proposition too narrowly on their environmental performance

• Their key persuasion points don't relate to their customers' underlying needs and values.

Plateau Enviro Associates help our customers incorporate globally-recognized, substantive sustainability practices into their operations, and crystalize their value through integrated marketing communications that cut through the 'green clutter' clogging the marketplace.

 

Green Market & Customer Research

" Many thanks to you and your team for taking the initiative and for providing us with such a valuable tool with which to approach our future international marketing efforts” - Brent Morgan, Manager, U.S. Green Buiding Council

Green Marketing Strategy and Planning

"Thanks for providing a really insightful perspective and set of guidelines into the mindset and required skillset for leading a high performance strategic sales team" - Amit Malhotra, Vice President, Proxim Wireless

Integrated Green Marketing Programs

" I would like to express my appreciation for your support of the Greenbuild Conference. Canada's presence at Greenbuild was very impressive with more than 325 Canadians attending, and 28 companies promoting their green building products and applications. You truly went above and beyond the call of duty in assisting Canada at Greenbuild" - Monica Heron, Senior Trade Commissioner, Canada Consulate

Multi Media Communications

"Daniele is a very creative and professional marketing resource. He has created excellent tools and materials for the USGBC. I would highly recommend his firm for any creative marketing needs - Sue McFaddin, Principle, Seven Generations

Copy Writing & Editing

" WOW, is the best way to describe the press release you wrote for us" - Dollis Wright, CEO, QEPA

Our team leaned more about green marketing in your one hour session than we did in our entire full day corporate sales conference" - Denise Jendrusch, Advertising Director, Denver Business Journal